Boost your International Sales Performance (Trade Show Prep)
Key knowledge you MUST know before stepping into the international arena.
INTERNATIONAL SALES BOOSTER
For whom is this?
The International Sales Booster is for the small or medium enterprise (SME) owner who wants to start/grow/improve international sales of their products or services. It is for individuals, teams or organizations, who:
What will I learn in this program?
The International Sales Booster is made up of three sections, planned around a sales event (trade show, etc.) of your choice:
1. Introductory phase: Awareness and intake
Your description of the sales event A description of your product/service that you wish to promote What is your USP? What sets you apart from the competition? Who is your competition? Why international? What does your customer want?
2: Coaching session I: pre-event
Knowledge and skills phase
Summary of session Your most effective pitch, tailored to your most likely target client Everything you need to know about the target, the venue and recommended strategy and techniques. A summary of the essential information and advice you need to be your best with your international client.
3: Coaching session II: post-event
Follow-up and results phase
Leo Salazar (San Bernardino, California, US, 1957) is a certified business coach and trainer who works with individuals and groups to align their performance with the requirements of their teams and organizations. His desire to fully understand international corporations led him to gain an MBA in International Business Development from the University of Twente’s TSM Business School (the Netherlands, 1995), as well as a master’s degree from the Greenleaf Center for Servant Leadership (US, 2008), and coaching and leadership development certifications from the European Institute (Netherlands, 2014), Coaches Training Institute (CapGemini Academy, France, 2010), and Harthill Associates (UK, 2009). Leo's undergraduate work (Bachelor of Science, 1983) is from Old Dominion University (Virginia, US). Leo is currently working with a number of companies in Asia from his base in Kuala Lumpur (Malaysia), while continuing to service clients in the US, Europe and globally through his online offering at BRIL.Academy.