Boost your International Sales Performance (Trade Show Prep)

Key knowledge you MUST know before stepping into the international arena.


The International Sales Booster (ISB) is a coaching program designed to building your international trade show performance.

For whom is this?
The International Sales Booster is for the small or medium enterprise (SME) owner who wants to start/grow/improve international sales of their products or services. It is for individuals, teams or organizations, who:

  • Have little to no experience in doing business with international markets;
  • Are strongly motivated for doing international business;
  • Are willing to invest both time and money in getting started.
  • What will I learn in this program?

    The International Sales Booster is made up of three sections, planned around a sales event (trade show, etc.) of your choice:

    1. Introductory phase: Awareness and intake

  • ‘5 Ws’ about trade shows
  • What are the critical success factors?
  • Role of the partner organization (when applicable)
  • Importance of international sales skills
  • How can coaching help improve my performance?
  • Building your network
  • A brief intake interview will cover:
  • Your description of the sales event
  • A description of your product/service that you wish to promote
  • What is your USP? What sets you apart from the competition?
  • Who is your competition?
  • Why international?
  • What does your customer want?

  • 2: Coaching session I: pre-event
    Knowledge and skills phase

  • Targeting advice: how to find the right targets.
  • Sales advice: how to approach the targets.
  • Pitch analysis and practice sessions.
  • Follow-up: plan NOW for proper follow-up. What is strategy/planning for after the event?
  • You will get a takeaway ‘cheat sheet’ including:
  • Summary of session
  • Your most effective pitch, tailored to your most likely target client
  • Everything you need to know about the target, the venue and recommended strategy and techniques.
  • A summary of the essential information and advice you need to be your best with your international client.

  • 3: Coaching session II: post-event
    Follow-up and results phase

  • Debriefing interview: what went well, what needs work?
  • Evaluation will be included in detailed report including best- and worst- practices across a broad range of industries.
  • Advice for going forward: how to make your learning sustainable.
  • 1-year access to online knowledge base and help desk re: international consultative selling.

  • Your Instructor

    Leo Salazar
    Leo Salazar

    Leo Salazar (San Bernardino, California, US, 1957) is a certified business coach and trainer who works with individuals and groups to align their performance with the requirements of their teams and organizations. His desire to fully understand international corporations led him to gain an MBA in International Business Development from the University of Twente’s TSM Business School (the Netherlands, 1995), as well as a master’s degree from the Greenleaf Center for Servant Leadership (US, 2008), and coaching and leadership development certifications from the European Institute (Netherlands, 2014), Coaches Training Institute (CapGemini Academy, France, 2010), and Harthill Associates (UK, 2009). Leo's undergraduate work (Bachelor of Science, 1983) is from Old Dominion University (Virginia, US). Leo is currently working with a number of companies in Asia from his base in Kuala Lumpur (Malaysia), while continuing to service clients in the US, Europe and globally through his online offering at BRIL.Academy.

    Frequently Asked Questions

    When does the course start and finish?
    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
    How long do I have access to the course?
    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
    What if I am unhappy with the course?
    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

    Get started now!