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Intercultural Business Skills

A practical Master Class to give you the skills you need to excel in international business.

Doing international business requires intercultural business skills.

People from different cultural backgrounds have different cultural norms, practices, assumptions and expectations. This means that people from different countries and different cultures react to inputs differently, communicate differently, and make decisions differently.

Cultural differences exist in virtually every human interaction. Differences among individuals in perspective, interpretation, understanding and resulting behavior very often have their roots in a cultural differences. We simply see things differently. The question is: how do you do business with people who see things fundamentally differently than you?

The most frequent reaction to differences is to downplay them. Unfortunately, this leads to focusing on the lowest common denominator and may lead to conflict in other, unexpected areas. Furthermore, research shows (KPMG, 2012) that poor appreciation of cultural differences and communication can lead to a loss of potential business by as much as 26%. This is a conservative measure, and doesn't count all the projects that never got off the ground because the involved parties simply didn't understand each other.

By 1) recognizing the intercultural differences, 2) finding ways to bridge them towards common goals, and 3) integrating this habit of working into daily practice, we can learn how to leverage these differences into high performance, and increasing sustainable business results.

This Master Class gives you the knowledge, insight and tools to do exactly this. It is the online version of our 2-day face-to-face and dedicated in-company Master Class that we offer to corporate managers and their teams.


What you'll get

  • Your own cultural analysis by the most thoroughly validated psychometric assessment tool available: Intercultural Readiness Check; .
  • Deep knowledge and practical familiarity with a versatile and flexible cultural adaptation tool: MBI (Mapping, Bridging, Integrating) designed and developed by two professors from IMD (Laussane, Switzerland);
  • Handy tools and frameworks to help you perform your best in any intercultural situation - even those at home in your own company;
  • Two (2) personal executive coaching sessions with a certified intercultural coach are included in your fee;
  • Certification by the Royal Tropical Institute (Amsterdam, the Netherlands)

Do you want to lead successfully in today’s increasingly complex global marketplace? If you are an international manager and want to possess greater awareness, sensitivity and flexibility in dealing with intercultural issues, you've come to the right place.



Your Instructor


Leo Salazar
Leo Salazar

Leo Salazar (San Bernardino, California, US, 1957) is a certified business coach and trainer who works with individuals and groups to align their performance with the requirements of their teams and organizations. His desire to fully understand international corporations led him to gain an MBA in International Business Development from the University of Twente’s TSM Business School (the Netherlands, 1995), as well as a master’s degree from the Greenleaf Center for Servant Leadership (US, 2008), and coaching and leadership development certifications from the European Institute (Netherlands, 2014), Coaches Training Institute (CapGemini Academy, France, 2010), and Harthill Associates (UK, 2009). Leo's undergraduate work (Bachelor of Science, 1983) is from Old Dominion University (Virginia, US). Leo is currently working with a number of companies in Asia from his base in Kuala Lumpur (Malaysia), while continuing to service clients in the US, Europe and globally through his online offering at BRIL.Academy.



Class Curriculum


  3. How Does Culture Make a Difference in the Business You Do? The 'Why' (Bridging I)
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days after you enroll
  4. Going From Theory to Practice - the 'How' (Bridging II)
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days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course is a completely self-paced online course - you decide when you start and when you finish. Certification and arrangements for personal executive coaching can only be made after successfully completing the course.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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